Privacy Policy

Last updated: June 2026

1. Who We Are

Leadership Services Limited (Company No. 11535514), trading as Bailey & Associates, is the data controller responsible for your personal data. Our registered address is:

Bailey & Associates
10 Watergate Row North
Chester
CH1 2LD

If you have any questions about this privacy policy or how we handle your personal data, please contact us at hello@bailey.associates.

2. What Personal Data We Process

We may collect and process the following categories of personal data:

• Identity data: full name and job title
• Contact data: email address, telephone number, and business postal address
• Communications data: records of correspondence between us
• Technical data: IP address, browser type, and usage information gathered when you visit our website (via cookies — see our Cookie Policy)

We do not collect any special categories of sensitive personal data (e.g. health, race, religion, or biometric data).

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to enquiries and provide our fractional IT leadership services
• To send relevant updates, resources, and marketing communications (where you have consented or where we have a legitimate interest)
• To manage our business relationship and fulfil contractual obligations
• To comply with our legal and regulatory obligations

The primary lawful basis on which we process your data is Legitimate Interests under Article 6(1)(f) of the UK GDPR. Where we send marketing communications, we rely on legitimate interests or, where required, explicit consent. You may object to this processing at any time.

4. Recipients of Your Data

We may share your personal data with the following trusted third parties where necessary:

• External accountants and professional advisers — for the purpose of managing our business accounts and tax obligations
• Debt recovery agencies — only in the event of non-payment of outstanding invoices
• IT service providers — such as email hosting and CRM platforms used to store and manage contact records

We require all third parties to treat your data with the same level of confidentiality and security we do. We do not sell your personal data.

5. Transfers Outside the UK

Some of our service providers are based in the European Union (EU). Transfers to EU countries are made on the basis of the UK Government's adequacy decisions, which provide that EU countries offer an equivalent level of protection for personal data.

We do not transfer personal data to any other countries outside the UK or EU without appropriate safeguards being in place.

6. Retention of Personal Data

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, subject to the following retention periods:

• Financial and contractual records: 7 years from the end of the relevant tax year, in line with HMRC requirements
• Marketing and prospect data: 2 years from your last interaction with us, after which we will either refresh consent or delete your records
• Enquiry and correspondence records: 3 years from the date of last contact

After these periods, your data will be securely deleted or anonymised.

7. Your Rights

Under UK data protection law, you have the following rights in relation to your personal data:

• Right of access: to obtain a copy of the personal data we hold about you
• Right to rectification: to request that we correct inaccurate or incomplete data
• Right to restriction: to request that we restrict the processing of your data in certain circumstances
• Right to erasure: to request that we delete your data where there is no longer a legitimate reason to retain it
• Right to object: to object to processing based on legitimate interests, including direct marketing
• Right to data portability: to receive your data in a structured, machine-readable format (where processing is based on consent or contract)

To exercise any of these rights, please contact us at hello@bailey.associates. We will respond within 30 days.

8. How to Complain

If you have a concern about how we handle your personal data, we encourage you to contact us in the first instance so we can try to resolve the matter.

You also have the right to lodge a complaint with the UK's data protection supervisory authority, the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow
SK9 5AF

Telephone: 0303 123 1113
Website: ico.org.uk

9. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any updates will be published on this page with a revised "last updated" date. We encourage you to review this policy periodically.